I displayed a great deal of personal drive and integrity when for seven months I worked at the
Telstra. I was employed on a contract basis as r in the Marketing
Team, and the project I was employed in was about improving awareness and usage of the web systems.
When I began  the project had already been running for some time,
I became aware that there were a number of people in the Marketing Team who would’ve
preferred to ignore the poor performance of campaign in testing and press on with the
expansion of the campaign regardless, but I felt strongly that we should debate it internally, and if
necessary, take the tough decision to scrap the program and start again from scratch. My
view was that as our corporate agenda was to encourage users in a cost-effective
way, we could not in good conscience throw good money after bad after being clearly told that
what had been developed would not garner results.
It was difficult to drive this process and I needed to be courageous on many occasions to
challenge the views of others in a constructive way. At all times however I felt that if I
continued to stand by my position and act positively the momentum of opinion would start to
swing my way. This is what happened, and the decision was taken to scrap the ad campaign and
engage external consultants to review our team and help us engineer internal change. I
encouraged my colleagues to evaluate my performance during this process and I learnt a lot
about how my approach impacted on others.
Ultimately we went back to the drawing board with a revitalised enthusiasm and produced a
revised web appproach  that tested very well. It aired for a couple of months, and follow-up
studies have shown that it has had measurable and significant success in gaining usership